Whether it's business, science, medicine, engineering, or general administration, most slide presentations are terrible. Typically the speaker has not not through the strengths and weaknesses of this communication technique. But when done correctly, slide presentations can be a powerful way to communicate ideas.
Four major challenges vex presenters: 1) understanding audience limitations, particularly when the audience contains diverse levels of expertise, 2) developing a clear narrative, 3) coverting that narrative into effective slides, and 4) creating synergy between the slides and the spoken words. We provide tools to meet these challenges and enable the creation of concise presentations that effectively transmit the speaker's core ideas.
Scientific and technical presentations
The challenges pertain to all slide presentations but scientists and engineers face special hurdles due to the complexity of their material and the extreme specialization in many subdisciplines. We have extensive experience helping scientists and engineers overcome these challenges.
Scientists and engineers can generally figure out PowerPoint or other presentation software. Our major teaching goals are to help technical personnel identify their scientific "story," select the data that helps tell that story in a clear concise way, and translate that data into effective visual displays that facilitate impactful presentations.
Dave Rubenson served from
2010-2016 as Associate Director
for Administration and Strategic
Planning at the Stanford
University Cancer Instiute. His
training in presentation
techniques comes largely from
20 years at the RAND
Corporation where as a SeniorPublic Policy Analyst he prepared hundreds of presentations for policymakers at all levels of government and in multiple disciplines. In 2001 he became a
strategic planning analyst for biomedical research institutes with appointments at the UCLA Brain Research Institute, City of Hope Cancer Center, and Stanford University. Dave has an MS in Physics from the University of Pennsylvania and an MBA from UCLA.